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SPORTS INDUSTRY & MARKETING [1]

Paper Code: 
25SPHE601
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

 The course will enable the students to provide the client with strategies to promote sports and other product, service, business or cause through sports, meet the needs of the Consumers through exchange processes.

Course Outcomes: 

 

Course

Learning outcome’s                           (at Course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

 

 

 

 

 

25SPHE  601

 

 

 

 

 

Sports Industry & Marketing

(Theory)

CO91: Assessment of sports marketing environment for determination of suitable strategies related sports.

 

CO92: Design sports league for enrichment of overall culture.

 

CO93: Determination and compliance of legal & ethical issues in sport.

 

CO94: Analyze and assess the economic impact of sports

 

CO95: Proper pricing and sales strategies for enhancement of marketing impact in sports industry.

 

CO96: Contribute effectively in course specific interaction.

Approach in teaching:

Interactive Lectures, Assignments, Team  teaching

 

Learning activities for the students: Self-learning Effective questions, Simulation, Seminar presentation

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, presentation, Individual and      group projects

 

12.00
Unit I: 
Introduction of Marketing in Sports Industry

 

  • Definition of Marketing and Sports Marketing.
  • Contingency Framework for Strategic Sports Marketing.
  • Four Principles of Marketing Sports.
  • Environment and Structure of the Sports Industry
12.00
Unit II: 
Sports and Culture

 

  • Social Impact of Sports,
  • Sports and Culture: Commercialization of Youth, High School, and College Sports.
  • Major and Minor Pro League Sports;
  • Amateur Sports in different age categories
12.00
Unit III: 
Legal and Ethical Issues

 

  • Meaning, and Definition of Legal and Ethical Issues;
  •  Concept. of Legal and Ethical Issues.
  • Competition and Aggressiveness as Dominant Social Values.
  • Sports Registration Acts: Various types of acts.
12.00
Unit IV: 
Economic Impact of Sports
  • Economic Impact of Sports: Meaning & Concept
  • Cities, Leagues and Teams;
  • College Sports; Sponsorship. Managing athlete brands.
  • Globalization and Sports, Implementing and Controlling the Strategic Sports Marketing Process.

 

12.00
Unit V: 
Pricing and Sales strategies

 

  • Pricing: Meaning, Definition, and  concepts,
  • Advantages & Disadvantages. of Pricing.
  • Sales strategies: Meaning, definition and types in Sports Marketing.
  • Careers in Sports Marketing /Management and industrial visit.
Essential Readings: 

 

  1. Cornell. T.B, (2014). Sponsorship in marketing: Effective Communications through sports,    arts and events. Routledge Publishers, USA
  2. DeGarris, L., (2015) Sports Marketing: A Practical Approach. Routledge Publishers, USA
  3. Robinson, L. et al. (2012) The Routledge Handbook of Sport Management, second edition, Routledge
  4. Aaron C T Smith- Introduction to Sports Marketing\
  5. Thander Abhijit Sprots Management, Perfect Writer publishing (2023)
  6. Bruton, Manfred, Rohlmann Peter, Sports Marketing Springer (2023)

 

 

  E-Resources:

1.    https://guides.loc.gov/sports-industry/general-resources [2]

2.   https://www.powershow.Com/view4/5a64e9YWE0Z/What_Is_Sports_And_Entertainment_Marketing_powerpoint_ppt_presentation [3]

3.    https://slideplayer.COm/slide/7096435/ [4]www.inderscience.com [5]

References: 

 Suggested Reading:

  1. Graham.stedman, Neirotti Delphy Lisa.
  2. Goldblatt Jeff Joe, Guide to sports marketing, Mcgraw Hil Education, 2001

 

Academic Year: 
2025-2026 [6]

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Source URL: https://physicaledu.iisuniv.ac.in/courses/subjects/sports-industry-marketing

Links:
[1] https://physicaledu.iisuniv.ac.in/courses/subjects/sports-industry-marketing
[2] https://guides.loc.gov/sports-industry/general-resources
[3] https://www.powershow.com/view4/5a64e9YWE0Z/What_Is_Sports_And_Entertainment_Marketing_powerpoint_ppt_presentation
[4] https://slideplayer.com/slide/7096435/
[5] http://www.inderscience.com/
[6] https://physicaledu.iisuniv.ac.in/academic-year/2025-2026