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Home > SPORTS INDUSTRY & MARKETING (A) TEST2

SPORTS INDUSTRY & MARKETING (A) TEST2 [1]

Paper Code: 
SPHE 601 (A)
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  • To provide the client with strategies to promote sports or to promote some other product, service, business or cause through sports.
  • To meet the needs of the consumers through exchange processes
12.00
Unit I: 
Introduction of Sports Industry
  1. 1   Definition of Marketing and Sports Marketing.
  2. 2    Contingency Framework for Strategic Sports Marketing.
  3. 3    Four Principles of Marketing Sports.
  4. 4    Environment and Structure of the Sports Industry

 

12.00
Unit II: 
Sports and Culture

2.1  Social Impact of Sports,

2.2 Sports and Culture: Commercialization of Youth, High School, and College Sports.

2.3  Major and Minor Pro League Sports; Amateur Sports; Unorganized Sports

 

12.00
Unit III: 
Legal and Ethical Issues

3.1 Legal and Ethical Issues; Meaning, Definition & Concept.

3.2 Competition and Aggressiveness as Dominant Social Values.

3.3 Sports Registration Acts: Various types of acts.

 

12.00
Unit IV: 
Economic Impact of Sports

4.1 Economic Impact of Sports: Meaning & Concept

4.2 Cities, Leagues and Teams;

4.3 College Sports; Sponsorship. Managing athlete brands.

4.4 Globalization and Sports, Implementing and Controlling the Strategic Sports Marketing Process.

 

12.00
Unit V: 
V Pricing and Sales strategies

5.1 Pricing: Meaning, Definition, Concepts, Advantages & Disadvantages. 

5.2 Sales strategies: Meaning, Definition and Types in Sports Marketing.

5.3 Careers in Sports Marketing /Management.

 

Essential Readings: 

Book recommended:

• Cornwell. T.B, (2014). Sponsorship in marketing: Effective communications through sports,    arts and events. Routledge Publishers, USA

• DeGarris, L., (2015) Sports Marketing: A Practical Approach. Routledge Publishers, USA

• Robinson, L. et al. (2012) The Routledge Handbook of Sport Management, second edition, Routledge

  • Aaron C T Smith- Introduction to Sports Marketing

 

References: 

‘E’ Library

 

Academic Year: 
2023-24 [5]

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Source URL: https://physicaledu.iisuniv.ac.in/node/353

Links:
[1] https://physicaledu.iisuniv.ac.in/node/353
[2] https://guides.loc.gov/sports-industry/general-resources
[3] https://www.powershow.com/view4/5a64e9YWE0Z/What_Is_Sports_And_Entertainment_Marketing_powerpoint_ppt_presentation
[4] https://slideplayer.com/slide/7096435/
[5] https://physicaledu.iisuniv.ac.in/academic-year/2023-24