Coming soon
SPORTS INDUSTRY & MARKETING (A) TEST2
- To provide the client with strategies to promote sports or to promote some other product, service, business or cause through sports.
- To meet the needs of the consumers through exchange processes
- 1 Definition of Marketing and Sports Marketing.
- 2 Contingency Framework for Strategic Sports Marketing.
- 3 Four Principles of Marketing Sports.
- 4 Environment and Structure of the Sports Industry
2.1 Social Impact of Sports,
2.2 Sports and Culture: Commercialization of Youth, High School, and College Sports.
2.3 Major and Minor Pro League Sports; Amateur Sports; Unorganized Sports
3.1 Legal and Ethical Issues; Meaning, Definition & Concept.
3.2 Competition and Aggressiveness as Dominant Social Values.
3.3 Sports Registration Acts: Various types of acts.
4.1 Economic Impact of Sports: Meaning & Concept
4.2 Cities, Leagues and Teams;
4.3 College Sports; Sponsorship. Managing athlete brands.
4.4 Globalization and Sports, Implementing and Controlling the Strategic Sports Marketing Process.
5.1 Pricing: Meaning, Definition, Concepts, Advantages & Disadvantages.
5.2 Sales strategies: Meaning, Definition and Types in Sports Marketing.
5.3 Careers in Sports Marketing /Management.
Book recommended:
• Cornwell. T.B, (2014). Sponsorship in marketing: Effective communications through sports, arts and events. Routledge Publishers, USA
• DeGarris, L., (2015) Sports Marketing: A Practical Approach. Routledge Publishers, USA
• Robinson, L. et al. (2012) The Routledge Handbook of Sport Management, second edition, Routledge
- Aaron C T Smith- Introduction to Sports Marketing
